“Part of being a designer is you have to be a futurist”

More and more, consumers are expecting the brands they wear to take the environment and human rights seriously. Designers are in the business of making stuff. When done well, this makes people consume more in order to help businesses grow. This simple equation used to be the very definition of successful design, but it is also, in many cases, undeniably narrow-minded as well, helping to encourage a culture of consumption that currently threatens literally to consume itself. So how is the designer’s role evolving as our world-view expands to consider some very big questions

“Part of being a designer is you have to be a futurist, it’s about ‘what if?’ … and that ‘what if?’ is not so much ‘what will we be wearing?’, but ‘what will we be doing and thinking in the future?’, because that’s ‘what will we be wearing?’ and that is what it comes down to,” .

“As a consumer sometimes you just think, ‘I want to buy something, I don’t want to think’ – but then you sometimes get buyers’ remorse: ‘I should have waited’.”

As a designer I have been examining these questions, but its”Part of being a designer is you have to be a futurist

concerns go beyond innovation just for commercial and competitive advantage. It also looks at whether and how innovation can be directed towards ensuring a socially, economically and environmentally sustainable future.

In truth, sustainable design is the rejection of less. Sustainability insists that we add more to the world than we take away from it. It asks us to be bigger than ourselves. And it pushes conversations beyond shareholder value toward sharing values.

A Fashionista that is ethical is always stylish and sexy, most good designers want consumers to be conscious of the environmental issues around wearing and caring for clothes even after taking their purchases home from the store.

“Part of being a designer is you have to be a futurist

“HOW TO BE A Modern buyers” , shift your concerns about each step of the production process – from the human rights of workers, to carbon emissions, waste, biodiversity and animal welfare issues – even before the item is worn for the first time.

Have a great week everyone,
Until Next time.
JoyFrench